If you are an avid Instagram user or a marketer trying to grow on the platform, then understanding how the algorithm works is essential. One of the most important metrics on the platform is the “views” feature. It allows you to track the performance of your videos uploaded on Instagram. However, decoding Instagram’s algorithm can be a tricky process, especially when it comes to views. In this blog, we will be discussing the factors that influence instagram views from iDigic and what you can do to improve the performance of your videos.
1) Importance of Video Content – One of the significant factors that influence your video views on Instagram is the quality of your video content. Instagram’s algorithm favors videos that are engaging, visually appealing, and high-quality. Make sure your videos have a clear message, and the content matches your target audience’s interests and preferences.
2) Hashtags – The hashtags you use on Instagram can also impact how many views your videos receive. Hashtags are a way to categorize your content and reach a broader audience. Find relevant and popular hashtags that relate to your niche and add them to your video posts.
3) Timing – The timing of your videos on Instagram affects the level of engagement it receives. To increase visibility on your posts, you should upload videos when your target audience is active. Analyze your insights to identify the days and times when your audience is most active.
4) Explore Page – The Instagram Explore Page is a powerful feature that highlights popular content based on users’ interests. Instagram’s algorithm favors videos that receive significant engagement, and when your video appears in the Explore Page, it increases its potential to go viral and receive more views.
5) Collaborate with Influencers – Collaborating with influencers, relevant to your niche, can help you increase your video views. Influencers have a vast audience that trusts and values their recommendations. By collaborating with them, you reach out to their audience and enhance your content’s visibility.
Conclusion:
In conclusion, understanding the algorithm and factors that influence your video views is crucial if you want to make progress on Instagram. Quality content, relevant hashtags, timing, and collaborating with influencers are some of the ways to increase your video views on the platform. As an Instagram user or marketer, you need to keep in mind these factors and consistently strive to improve your content to stay ahead in the game.
